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Degree Specialization inPublic Relations

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Gain valuable skills for managing outward-facing and internal organizational image and messaging.

Download the Program Sheet
Download the Program Sheet

Combined with degrees such as Business Management, Communications, or Marketing, a Public Relations specialization gives an advantage in careers requiring expert written and verbal communications skills.

With a Public Relations specialization, you might:

  • Be your organization’s front-facing media spokesperson
  • Establish and maintain relationships with community, consumer, employee, or public interest groups
  • Coordinate special events or fundraising campaigns
  • Run a political campaign
  • Be a Public Information Officer for a governmental agency
  • Work as a Marketing Communications Manager

Career Outlook

What is the economic outlook for the public relations career sector?

Current Bureau of Labor statistics estimate annual wages between $32,000 and $110,000, with a median salary of $58,020. The highest median wage location is Washington, D.C. with an average hourly wage of $46.03 per hour. The lowest median wage is South Dakota, with an average hourly wage of $23.18 per hour.

The typical entry-level education is a bachelor’s degree. The ten year projected job growth outlook is 6%, close to average.

Program Description

This 15 credit hour public relations specialization provides courses that will focus students’ understanding in specific public relations contexts including:

  • Media relations
  • Event planning
  • International relations
  • Internal relations
  • Social media management

In addition to coursework, the specialization encourages students to participate in promotions, publicity, community affairs, internal relations, writing, and special events planning

Learning Outcomes

Upon completion of this specialization, students will be able to:

  • Write logically, clearly, persuasively, and precisely on a professional level
  • Engage in communication research, with a working understanding of qualitative and quantitative strategies
  • Develop, deliver, and critique effective oral presentations
  • Demonstrate high levels of interpersonal competence
  • Apply public relations theory to historic and contemporary public relations cases
  • Demonstrate sound, ethical problem-solving and decision making
  • Build a professional portfolio with a collection of public relations materials

Degree Courses

  • COM302: Principles of Public Relations

    This course introduces the principles and practices of effective public relations with exercises and projects emphasizing application of key public relation concepts including campaign design, media audits, SWOT analyses, and press release writing.

  • COM312: Public Relations Techniques

    This course introduces the basic principles associated with writing in a variety of styles and to multiple publics. Students learn how to construct specialized written documents such as backgrounders, biographies, pitch letters, and news releases. Students will also learn the features of effective design and what design options exist. Students will engage in a service project.

  • COM321: Campaign and Event Planning

    This course introduces the systematic process of researching, planning, conducting, and evaluating the major elements of both campaigns and events. The course focuses on establishing campaign and event goals, objectives, strategies, and tactics. Students will also analyze public relations campaigns locally, nationally, and internationally.

  • COM340: Social Media and Public Relations

    This course examines the strategic use of social media for public communication. The course applies classic and contemporary theory to new media and technologies. Students will understand the practical knowledge and insights required to establish objectives and strategies, properly select social media platforms to engage publics, and monitor and measure the results of these efforts.

  • COM360: International Public Relations

    This course introduces students to the global perspective of public relations. Students will analyze and discuss the impact of culture, identity, and power on public image, international relations, and global interactions.


What B.A degree programs allow a Public Relations Specialization?

Why CSU-Global?

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Since 2008 CSU-Global has been leading the way in higher education, providing career-relevant skills and knowledge to nontraditional learners like you.

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