Lead Digital Marketing Efforts to Help Organizations Gain a Competitive Edge
Advance your career with strategy-development and relationship-building skills needed to successfully plan and implement digital marketing campaigns. By incorporating social media communications, and data analytics, you can strategically connect with a focused digital audience. Responsibilities might include the following:
The Undergraduate Certificate in Digital Marketing is designed for modern learners who want to lead digital marketing campaigns. Become an invaluable asset to a variety of organizations looking to increase growth and promote brand awareness.
Courses teach the skills that employers need from qualified digital marketing professionals, including…
This transcribable, nationally recognized certificate emphasizes your expertise in digital marketing and can later be used toward earning a full degree or to highlight the investment you’ve made in your professional future.
As a student earning an Undergraduate Certificate in Digital Marketing, you learn public relations and campaign-strategy skills needed to facilitate company growth and promote brand awareness. Learning outcomes include the following:
This 21 credit-hour, stand-alone program consists of seven three-credit courses:
This course provides a general introduction to marketing principles and policies. Topics such as marketing functions, price policies and controls, distribution channels, merchandising, and market research as well as competitive practices and government regulations, product development, and integration of marketing using digital technology are presented. Students also gain a basic understanding of the 4Ps (product, place, price, promotion). Students who completed MKG300 cannot earn credit for MKG310. In this course, the student will obtain a general introduction to marketing principles and policies. Course units include marketing functions; price policies and controls; distribution channels, merchandising, and market research; competitive practices and government regulations; product development; and integration of marketing with technology, a basic understanding of the 4Ps (product, place, price, promotion), and current issues.(This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)
This course provides an analysis of product and brand management as applied to goods and services. Students will be prepared to create value to targeted customers via ideation, planning/design, and implementation of successful product and brand development strategies. Brand elements will be analyzed for effectiveness.
This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing, to include email marketing, social media, mobile marketing, video marketing, and display advertising. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with, digital marketing.
This course examines content marketing through the use of internet tools such as websites, search engines, mobile platforms and video/image based marketing. It further examines how popular website development tools are used to create engaging and interactive websites. Additionally, the course reviews search engine marketing (SEM) leading to search engine optimization (SEO) and pay-per-click advertising (PPC).
This course provides the student with conceptual frameworks of how social media is strategically used in a marketing plan. It examines the use of popular social media platforms that include well-established platforms as well as emerging forms to include email marketing, mobile marketing, gaming, and location based mediums. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with, social media marketing.
This course provides a conceptual framework for marketing internationally using both traditional and digital marketing methods. Students explore development of international marketing programs, as well as the various macroenvironmental factors that affect decision-making in an international setting. Additionally, a multi-cultural view of marketing will look at differences across diverse consumer segments to influence future consumption. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)
This course relates traditional market research concepts to the digital marketing platform through the use of SEM, SEO and PPC towards web optimization. The course reviews measurement and predictive analytics for marketers. Additionally, this course reviews Google analytics and Google Adwords in a marketing application.
* Accounting, Business Management, and Healthcare Administration and Management majors will take MKG330.
We understand the sacrifice needed to invest in your education. Our promise to you is an affordable, high quality education with low tuition rates, no out-of-state premiums or student fees. Best of all, the CSU-Global Tuition Guarantee ensures that your tuition rates will not increase from enrollment thru graduation. Invest in your education, career, and future without breaking the bank.
With 100% online classes that start monthly, you complete your coursework when it’s most convenient for you. No set class times or locations lets you continue to work full-time, take care of your family, travel the world, or whatever else you want while you invest in your education.