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ONLINE MASTER OF SCIENCE DEGREE INMARKETING

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Connecting data, decisions, and actions for marketing career success.

The online Master of Science in Marketing program is an ideal program for those looking to advance their marketing skills while contributing to their careers and communities in new and innovative ways. CSU Global delivers a world-class business and leadership education to marketing students, with the option to complete a graduate degree in just 12 months.

The M.S. in Marketing degree program boasts an innovative curriculum that integrates industry best practices and real-world application—one that will prepare students for success in a career where data, decisions, and actions are interconnected.

Students will complete coursework covering all facets of marketing, including marketing strategy, advertising, promotions, sales, digital marketing, analytics, consumer behavior, financial management, and ethics. This 33-credit, online Master of Science in Marketing's applied curriculum has been designed to cover current topics in the ever-evolving world of marketing. 

NOTE: Classes start July 2022 on the Burgundy track.

 

What is Unique About This Program?

COMPLETE REAL WORK PROJECTS. Students will engage in experiential learning through coursework projects for real employers, allowing them to master real-world skills, grow expertise, and adapt to complex industries.

GRADUATE IN 1 YEAR. With six term starts per year, and courses taught in eight-week terms, students can complete this accelerated 100% online M.S. in Marketing program in as little as 12 months. The GRE or GMAT are not required.

INDUSTRY LEADING FACULTY. CSU Global faculty have marketing-focused terminal degrees with at least 10 years of combined professional and academic experience. Faculty are proficient at assisting you in reaching academic success.

ALL LEVELS OF WORK EXPERIENCE WELCOME. Previous work experience is desirable but not required.

INTEGRATED COURSES. The Marketing Master’s program curriculum is designed to integrate your professional development around the themes of leadership, strategy, innovation, creativity, storytelling, decision making, marketing ethics, and communication for practical application learning.

EXPOSURE TO TOP MARKETING PLATFORMS AND TOOLS. Students get exposure and practice using a variety of tools and platforms such as Canva, Adobe Creative Suite, HubSpot, Mailchimp, ActiveCampaign, Salesforce, WordPress, and more. (Subject to change.)

Skills and Abilities You Will Develop

The unique curriculum is designed to develop you in the areas of: 

  • Leadership
  • Strategy
  • Innovation
  • Creativity 
  • Storytelling
  • Problem solving
  • Decision making
  • Marketing ethics
  • Communication

M.S. in Marketing - people collaborating

M.S. in Marketing - people doing research

What You Will Learn 

Graduates of the CSU Global online Master’s in Marketing degree will be able to:

  1. Develop integrated marketing solutions for organizations by applying appropriate marketing strategies, theories, and techniques.
  2. Use data-driven approaches to develop strategies and track results towards achieving marketing goals.
  3. Build innovative marketing approaches based on consumer buying behaviors and in-depth analysis.
  4. Create advertising, promotional, and selling strategies that build relationships with customers.
  5. Demonstrate multichannel communication fluency that engages organizational stakeholders.
  6. Evaluate the legal and ethical implications of marketing approaches and campaigns.

What Online Marketing Courses Will You Take?

The program is 33 credit hours and consists of 11 courses; 10 individual courses and a capstone project course.

Classes Start Apr 13th

Get Started Today →

Core Degree Courses (33 Credits)

  • MKG501 Strategic Marketing Management
    This course examines the strategic management, implementation, and oversight of marketing programs within an organization. A strong focus is placed on analyzing internal and external environments for controllable and uncontrollable market variables. Students will apply the marketing mix of place, price, promotions, and product to complex business decisions while maximizing reach to the target market.
  • MKG502 Product and Brand Management
    This course analyzes the strategic implementation of brand and product management campaigns. Students will understand that the internal and external environment and the targeted customers are essential elements within the brand management process. Students will explore the planning, controlling, implementing, and measurement techniques needed to develop an effective marketing campaign for a brand.
  • MKG503 Global Marketing Management
    This course will examine international environments and the economic, cultural, political, and social dimensions that affect marketing considerations. Students will recommend marketing needs through the execution of research, advertising, and supply chain activities. Additionally, students will analyze the similarities and differences in marketing strategies used by companies entering international markets.
  • MKG521 Advanced Marketing Analytics and Research
    This course examines various qualitative and quantitative tools and techniques to research markets through traditional and digital methodologies. Students will analyze available consumer data through digital analytics methodologies focusing on relationships among factors, variables, and consumers. Students will examine how to use research and analytics to make strategic marketing decisions that positively impact organizational effectiveness.
  • MKG522 Consumer Insights and Analysis
    This course focuses on consumer insights by investigating internal and external influences that affect consumer purchase behavior. Students will examine both theoretical and research-based information to develop effective marketing strategies using the consumer decision making process.
  • MKG531 Creative Advertising and Communications
    This course explores advertising and communication activities as part of the creation of an effective campaign. Students will develop components for a creative advertising campaign from ideation to implementation using media analysis and selection, copywriting, design fundamentals, and communication strategy.
  • MKG532 Digital Storytelling
    This course will develop and apply different digital storytelling aspects to build brand awareness and stakeholder value. Students will focus on ways to differentiate a brand digitally through using various storytelling mediums. Additionally, students will manage a brand's online reputation and gain hands-on experience creating digital content for a brand using various storytelling components.
  • MKG541 Strategic Internet Marketing
    This course explores companies, platforms, and technologies used in digital marketing environments. Students will gain a deeper understanding of the strategy development for online campaigns through theory and various software platforms to automate marketing tasks and gain consumer intelligence.
  • MKG542 SEM and SEO Marketing
    This course will examine the differences between search engine marketing (SEM) and search engine optimization (SEO). Students will analyze SEM and SEO and determine how marketers can use these concepts to reach customers effectively. Additionally, students will employ various SEO tactics to develop marketing strategies and make SEM recommendations to maximize marketing results.
  • MKG550 Ethical and Legal Issues in Marketing
    This course will examine many ethical and legal situations facing marketing managers by exploring case studies and theoretical frameworks. Students will review ethical and legal issues in traditional marketing topics such as advertising, pricing strategies, and product liability, while also examining emerging topics such as social media, privacy, and corporate policies.
  • MKG581 Marketing Capstone
    This course will be a culminating experience of student learning for the program. This course aims to assess the students' ability to synthesize, integrate, and demonstrate knowledge and skills gained throughout the program.

Frequently Asked Questions

Why should I consider a Master of Science in Marketing?

The need for creative professionals in business will always be in demand—in both good and bad financial times. Marketing roles are expected to grow 10% through 2029. This growth is faster than the rate of most occupations. The U.S. Bureau of Labor Statistics reports that marketing managers work predominantly in professional, scientific, and technical services industries, as well as in manufacturing.

What jobs can I get with a Master of Science Degree in Marketing?

Marketing Manager / Director

Marketing Research Analyst

Social Media Manager / Director

Media Planner

Is the CSU Global Master of Science in Marketing program accredited?

CSU Global is proud to be regionally accredited by the Higher Learning Commission. Regarding industry-related or degree-specific accreditation, CSU Global's new M.S. in Marketing program will be eligible for Accreditation Council for Business Schools and Programs (ACBSP) accreditation in 2024, and we plan to apply as soon as the program is eligible. Please note: All other existing business-related programs at CSU Global are ACBSP accredited.

How much can I earn with a Master of Science in Marketing?

Salary will depend upon many factors—industry, as well as the type and size of the organization. The U.S. Bureau of Labor Statistics provides data that the median annual salary of an experienced marketing manager is over $140,000 a year.

How long does it take to get a Master of Science degree in Marketing?

Our program is accelerated, meaning classes are eight weeks long. Motivated students can complete their degree in as little as 12 months.

Is an online Master’s Degree in Marketing Program hard?

There are many factors to consider when addressing the difficulty in obtaining an online higher-level degree. The time you invest, and dedication you give to your studies, will equate to a better learning experience and educational outcomes.  Colorado State University Global's online Master's degree in Marketing is rigorous and demanding enough to thoroughly prepare you for a successful marketing career, but being 100% online offers the ability to establish your own pace and flexibility—and our faculty are here to support you along the way.

Why should I choose CSU Global’s Online Master’s Degree in Marketing?

CSU Global’s MS in Marketing degree offers experiential learning where students get hands-on experience using real-world projects in a safe academic setting. Additionally, you will be taught by MS Marketing faculty who are professionals in the field and can provide you with the most recent and relevant practices in the marketing profession. 

Is a Master’s Degree in Marketing worth getting?

While the fundamentals of marketing may remain the same, the way we market is constantly changing. Obtaining your Master’s degree in Marketing will enable you to bridge the information gap and continue to build your professional career seamlessly. The MS in Marketing at CSU Global is designed to provide marketing professionals at all stages of their careers with the marketing principles and skills necessary to make informed decisions developing abilities in the areas of leadership, strategy, innovation, creativity, storytelling, problem-solving, decision making, ethics, and communication. Students learn by doing through the application of core marketing principles via problem-based learning (case studies, applied simulations) integrated into the curriculum thus preparing graduates to begin applying what was learned immediately in a new or existing position.

How much will my degree cost?

Tuition Rates

Your education should increase your earning potential, not your monthly bills.

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Financial Aid

You may be eligible to receive financial aid to help cover the cost of your education.

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Why You Should Earn Your Online Master’s Degree

Earning your online master’s degree through CSU Global provides you with more than just the diploma you need to get noticed. With an emphasis on real world concepts and career-relevant skills, you get training and experience along with your credit hours. Additionally, CSU Global strives to make your education as affordable as possible. With our Tuition Guarantee, your tuition rate won’t increase over time! Instead, you’ll enjoy the same low rate for the duration of your enrollment at CSU Global.

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ONLINE ACCREDITED DEGREES

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NO SET TIMES OR LOCATIONS

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MONTHLY CLASS START

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ACCELERATED COURSES

NOTE: Classes start July 2022 on the Burgundy track.

REGIONALLY ACCREDITED

Regional accreditation by the Higher Learning Commission (HLC) means your degree comes from a top quality, trusted university.

“GOLD SCHOOL” OF DISTINCTION

In Best Colleges’ Schools of Distinction standings, CSU Global earns one of only 15 gold rankings, out of more than 2,000 online degree programs.

TOP MILITARY-FRIENDLY ONLINE COLLEGE

Guide to Online Schools identifies CSU Global as one of the top military-friendly online institutions.

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