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Undergraduate Certificate inMarketing

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Every company in every industry needs marketing professionals. Become a crucial part of the team with an Undergraduate Certificate in Marketing.

Download the Program Sheet
Download the Program Sheet

CSU-Global’s Undergraduate Certificate in Marketing* prepares you for many areas within marketing including:

  • Creative services
  • Strategic planning
  • Advertising
  • Research
  • Promotion
  • Public relations

This transcribable, nationally, and professionally recognized certificate gives you the skills, knowledge, and real-world experience necessary to stand out and move up in your marketing career.

By studying and applying current marketing theory, including defining target markets, understanding buyer behavior, and evaluating market segments, you’ll be able to build and implement highly effective marketing strategies.

* This certificate is eligible for Title IV financial aid.

Career Outlook

The Undergraduate Certificate in Marketing can set you up for career success in a number of roles. Potential job titles include, but are not limited to, the following:

  • Marketing manager
  • Public relations specialist
  • Art director
  • Copywriter
  • Communications coordinator

The top industries for marketers are professional, scientific, and technical services information. Because these technology-based industries are growing, so is the need for credentialed marketers to bring awareness to their brands and services.

According to the Bureau of Labor Statistics, the marketing field is growing at an average rate compared to all other fields: about five to eight percent through 2024. While the projected growth may be average, the median wage in this field is not.

With the skills and knowledge you’ll gain in the Undergraduate Certificate in Marketing program, you could earn an average salary of $95,890 or $46.10 per hour (Bureau of Labor Statistics). If you’re ready to stop stressing and start earning, let CSU-Global help you get the credentials necessary to reach your goals.


Program Description

The Undergraduate Certificate in Marketing is an 18 credit hour stand-alone program targeted to students from a wide variety disciplines.

These courses are designed for students interested in marketing career tracks through the application of product strategy, pricing, distribution, and promotion. There is an emphasis on understanding consumer needs through marketing research, both domestically and internationally.

Learning Outcomes

  • Apply the principles of branding, customer lifetime value, and customer retention to traditional and digital marketing.
  • Understand how marketing practices support an organization’s domestic and global marketing strategies plus communications mix.
  • Describe how a company uses various traditional and non-traditional marketing tools to reach its target market.
  • Analyze how marketing efforts are evaluated using traditional market research methods as well as search engine optimization, social media metrics, lead generation, and other methods.
  • Assess the challenges associated with privacy, security, and ethics associated with marketing.


  • MKG310: Introduction to Marketing

    This course provides a general introduction to marketing principles and policies. Topics such as marketing functions, price policies and controls, distribution channels, merchandising, and market research as well as competitive practices and government regulations, product development, and integration of marketing using digital technology are presented. Students also gain a basic understanding of the 4Ps (product, place, price, promotion). Students who completed MKG300 cannot earn credit for MKG310. In this course, the student will obtain a general introduction to marketing principles and policies. Course units include marketing functions; price policies and controls; distribution channels, merchandising, and market research; competitive practices and government regulations; product development; and integration of marketing with technology, a basic understanding of the 4Ps (product, place, price, promotion), and current issues.(This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)

  • MKG330: Consumer Behavior

    This course prepares students to analyze consumer purchasing behavior as it relates to the development of marketing mix programs. Important considerations include economic, psychological, cultural, cognitive, and social factors. Focus will include a review of the impact of digital marketing on consumer purchasing. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)

  • MKG350: Promotion and Public Relations

    This course introduces the field of advertising, public relations and the use of digital marketing. Topics include media relations, media buying, determining appropriate media, promotions, public relations, and publicity development tools. Students also examine methods for improving customer satisfaction, relationship-building strategies, and ethics in advertising and public relations. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)

  • MKG420: Digital Marketing

    This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing, to include email marketing, social media, mobile marketing, video marketing, and display advertising. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with, digital marketing.

  • MKG470: Market Research

    This course provides students with the knowledge and skills necessary to understand market research and apply best practices to marketing decision-making from both a consumer and a creator perspective. Topics such as research methodology, the difference between domestic and international research, and the value of both quantitative and qualitative data are presented. Students will also learn how statistical evidence can be utilized for organizational objectives.

  • MKG340: Product and Brand Management

    This course provides an analysis of product and brand management as applied to goods and services. Students will be prepared to create value to targeted customers via ideation, planning/design, and implementation of successful product and brand development strategies. Brand elements will be analyzed for effectiveness.

* Accounting, Business Management, and Healthcare Administration and Management majors will take MKG420.

Cost and Schedule


We understand the sacrifice needed to invest in your education. Our promise to you is an affordable, high quality education with low tuition rates, no out-of-state premiums or student fees. Best of all, the CSU-Global Tuition Guarantee ensures that your tuition rates will not increase from enrollment thru graduation. Invest in your education, career, and future without breaking the bank.

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With 100% online classes that start monthly, you complete your coursework when it’s most convenient for you. No set class times or locations lets you continue to work full-time, take care of your family, travel the world, or whatever else you want while you invest in your education.

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Learn more about the Undergraduate Certificate in Marketing.


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