Excellent oral and written communication skills are a must for almost every job in today’s business world. This program will give you practical, quantifiable skills in advanced internal and external communication.
Powerful communication is a vital skill in today’s business world. Develop superior oral and written communication skills, for both internal and external messaging, with an online certificate or specialization in strategic communication.
You’ll learn critical thinking skills, technical communication techniques, brand-building and marketing strategies, conflict management methods, and more. These specialized strategic communication courses are designed to make any business professional more effective, and are especially suited to managers, leaders, and marketing specialists.
This program consists of five lower-division online strategic communication courses for a total of 15 credit hours.
COM325 Mass Communication and Society provides a critical examination of the influence and power of media upon culture and society. Mass communication institutions and their products affect how we perceive reality, influence our priorities, shape our identities, and frame our views of the world around us. Alternately the media are both shaped by our society and culture and tools in the hands of the audiences that use them.
This course is designed to introduce students to an understanding of strategic communication from a theoretical and strategic management perspective. In addition this course introduces students to the practical writing skills associated with entry-level strategic communications practice. Students will be exposed to different forms and styles of strategic writing and how these communication activities are guided by theory.
This course examines communication and conflict in intrapersonal, interpersonal, intercultural, and organizational contexts. Topics covered include conflict styles and strategies for conflict resolution, including collaboration, mediation, and negotiation. The course also considers the role of persuasion in the management of conflict, particularly its role in successful negotiation. Major theories of conflict resolution and persuasion are also addressed. Recommended Prior Courses: COM310 and COM315
This course emphasizes the strategies and formats required for effective written communication in professional and technical fields. The course requires students develop clear, concise writing strategies in various formats (including manuals, proposals, statements, and white papers) geared to appropriate audiences, as well as the use of graphics and technology to effectively communicate technical information. Recommended Prior Course: COM300
This course introduces students to the heart of strategic communication: organizational reputation and relationship management. Students will apply and expand theory to practice by learning how to make, justify, and assess the impact of organizational decisions on internal and external relationships, corporate image, reputation, ethics, and trust.
Add an area of focus to your degree that can help you stand out to future employers.