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Degree Specialization inStrategic Digital Information Marketing

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Develop the management, decision-making, and data analytics skills needed to lead teams in digital marketing efforts. You’ll become an expert in digital marketing practices while learning a well-rounded approach to strategy creation.

This program consists of five lower-division online courses for a total of 15 credit hours.

  • MKG500: Marketing Management

    This course examines the strategic management, implementation, and control of marketing programs within an organization. Students conduct analysis of the internal and external environment with respect to both the controllable and uncontrollable market variables. Students will apply the marketing mix to complex business decisions while maximizing reach to the target market.

  • MKG510: Strategic Analysis of IMC & Digital Marketing

    This course provides the student with a managerial and theoretical understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regard to digital marketing and how integrated marketing communications is utilized for improving customer retention, service, and relationships. Additionally, this course provides a basic understanding of the legal and ethical implications associated with digital marketing.

  • MKG520: Management of Market Research & Digital Analytics

    This course explores current market-research methods through both traditional and digital methodologies. Management and analysis of vast amounts of available data through digital analytics will be emphasized. Examination of how using research and analytics can positively impact overall organizational effectiveness.

  • MKG580: Capstone – Strategic Product & Brand Management

    This course analyzes the strategic implementation of brand and product management campaigns. Understanding the internal and external environment as well as the targeted customer are important elements within the brand management process. Planning, control, implementation and measurement techniques will be discussed as an effective strategic brand management process is developed.

A Specialization in Your Master's Degree

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